4 simple things you can do to improve your Google Maps ranking and why it matters

Approximately 86% of users utilise Google Maps to find local businesses, including home service providers. Of these interactions, more than half result in website visits or phone calls. Specifically, over 50% of interactions with a Google Business Profile lead to a website visit, and 64% of consumers use the contact information provided in Google Business Profiles to reach out to local companies.
This underscores the importance of maintaining an updated and optimised Google Business Profile to ensure potential customers can easily find and contact your business.
Your Google Business Profile (GBP) is crucial for attracting local customers. For home services in the UK, it’s vital to utilise every feature of your GBP and keep it updated. Here’s how to optimise your profile effectively:

1. Properly Set Up and Optimise Your Profile

Profile Information:

  • Business Name: Use your accurate, legal name.
  • Business Categories: Select relevant categories (1 primary, up to 9 additional).
  • Address & Service Areas: Provide your street address and specify service areas if you deliver services on-site.
  • Hours: Regular, special, and holiday hours.
  • Business Description: A concise 750-character overview.
  • Attributes: Add specific attributes relevant to your business.

Products & Services:

  • Details: Include names, descriptions, prices, and photos.
  • Links: Provide landing page links for more information.
  • Chat: Enable for instant messaging with customers.

Brand Images:

  • Logo and Cover Photo: Ensure these represent your brand effectively.

Q&A:

  • Add and answer common questions customers may have.

Contact Information:

  • Keep your phone number and website address updated.

2. Regularly Maintain Your Information

Regular updates show Google you’re active, helping you rank higher in searches:

  • Weekly Updates: Share updates, offers, and events.
  • Photos & Videos: Add regularly to showcase your business.
  • Reviews: Encourage reviews and respond to all feedback.

3. Add High-Quality, Useful Content
Consistently adding high-quality content helps your profile stand out, attracting more customers and improving your search ranking.
4. Monitor Your Google Business Profile Performance
Use the ‘Performance’ icon in your profile to:

  • Check Interactions: Monitor phone calls, messages, and clicks.
  • View Profile Metrics: Track views and understand search keywords.

For the best Google Maps Ranking, keep your Google Business Profile updated and optimised. For more personalised support, consider booking a Free Accelerator Call with us at Digital Storm. We’ll help you maximise your profile’s potential and achieve your business goals.

 

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