A Bournemouth bus company has taken on a new member of staff – a 7ft tall cuddly bear.
Yellow Buses’ new mascot – called Buster Bear – passed a rigorous interview and convinced bosses he was perfect for the role.
Already he has been out meeting passengers and the public in Bournemouth and Poole.
He has met AFC Bournemouth’s mascot Cherry Bear and wants to make friends with other furry celebrities.
Fiona Harwood from Yellow Buses said: “Buster’s made some good friends riding around on the buses – including some passengers’ pets.
“We want people if they see Buster to have their photo taken with him and put it on social media with the hashtag ‘#BusterBear’.
“He is also very useful when we take safety lessons into schools which we do with our partners AFC Bournemouth; the kids love him.
“Buster is easy to spot and will help us get our messages and information out when we have events in the town.”