Adventure Attractions and Bournemouth International Film Festival 2025: A Strategic Partnership Supporting Culture, Community and Commerce
Bournemouth Pier’s Big Screen Launches Countdown to BIFF
Bournemouth International Film Festival (BIFF) 2025 is already making its mark on the town. A new digital preview reel is now playing on the large screen above the entrance to Bournemouth Pier, offering passers-by an early glimpse of what’s to come this October.
This visible, high-footfall platform is part of an exciting new partnership between BIFF and Adventure Attractions, operator of Bournemouth Pier and a newly confirmed Silver Tier sponsor for the 2025 festival.
“This is about shared audiences and shared ambition,” says Festival Director Steve McCarten. “Adventure Attractions is helping us connect with people who may not yet be following the festival online, but will discover it through this powerful visual presence on the pier.”
Strategic Alignment with Place and Purpose
Adventure Attractions’ support goes beyond traditional sponsorship. As operators of Key West Bar & Restaurant, RockReef, PierZip and other key seafront destinations, the company plays a vital role in shaping Bournemouth’s visitor experience.
Their decision to partner with BIFF reflects a shared belief in the value of cultural programming as a driver of economic impact and community identity.
“Bournemouth already has the backdrop—now it’s about curating and promoting the stories that bring it to life,” says James Balcazar, Group Marketing Manager at Adventure Attractions. “BIFF taps into the town’s creative potential, and we’re proud to help set the stage for something that can grow year after year.”
Culture as Catalyst for Economic Growth
Events like BIFF bring more than cultural capital—they attract visitors, encourage overnight stays, boost footfall and benefit local businesses.
Adventure Attractions’ early involvement signals their long-term view: a belief that Bournemouth can become a destination known not just for its coastline, but for its creative calendar.
“It’s about more than visibility—it’s about energy,” says Balcazar. “BIFF brings a dynamic cultural momentum to the town, and we’re pleased to play a role in supporting its continued development.”
Celebrating Emerging Talent
As part of the partnership, Adventure Attractions will sponsor BIFF’s Best UK Short Film Award—a category designed to recognise and elevate emerging filmmakers.
This alignment reflects Adventure Attractions’ commitment to delivering memorable, high-impact experiences—whether on screen or in person.
Building with Purpose
Film festivals are not created in isolation. They are the result of partnerships between culture and commerce, creativity and investment.
Adventure Attractions’ early support reflects a strong commitment to Bournemouth’s long-term cultural development. Their involvement is not simply transactional—it’s foundational.
Together, BIFF and Adventure Attractions are helping to shape a future in which Bournemouth is not only ready to host a major film festival—it’s ready to lead with one.