Adventure Attractions Welcomes New Group Marketing Manager, James Balcazar
Adventure Attractions is delighted to announce the appointment of James Balcazar as the new Group Marketing Manager, overseeing its portfolio of attractions across the UK. With over 15 years of experience in branding, digital marketing, and social media for global brands such as Dr. Martens, BMW, and Treasury Wine Estates, James is eager to bring his expertise to his new role.
Having recently relocated to Bournemouth from London, James is passionate about transforming the town into a year-round leisure and holiday destination for both locals and tourists.
“Bournemouth has such incredible potential, from its stunning coastline to its vibrant community. I’m thrilled to be part of Adventure Attractions and to help drive forward some really exciting initiatives,” said James Balcazar.
In his role, James will be responsible for marketing several of Adventure Attractions’ key destinations, including the historic Cromer Pier in Norfolk, the iconic Bournemouth Pier, which features RockReef Climbing Attraction and Key West Bar & Restaurant and the recently opened Castle Pantry at Highcliffe in Southeast Dorset.
Since joining, James has already played a key role in the launch of the Castle Pantry and led the celebrations for RockReef’s 10th anniversary with the Mascot Challenge, an exciting competition for kids in the BCP area.
With a focus on delivering engaging visitor experiences and innovative marketing strategies, James and his team are working on numerous exciting initiatives to enhance Adventure Attractions’ appeal. “
“We have so much in the pipeline, from special events to local loyalty programmes, all designed to offer something unique to our visitors,” James added.
For more information on Adventure Attractions and its offerings, please visit https://www.adventureattractions.co.uk
About Adventure Attractions
Adventure Attractions develop, operate and consult for visitor attractions, theatres & live productions worldwide.
Adventure Attractions is a division of the Openwide Group, including Openwide International & Openwide Coastal.