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Bournemouth’s Innovative Festive App Showcased At World Travel Market

Posted on: 15/11/2017

An innovative new augmented reality app coming exclusively to the Bournemouth Coast this Christmas has been showcased at the World Travel Market London

Specialists in Augmented Reality (AR) and Virtual Reality (VR) content production, Diverse Interactive showcased the brand-new app, funded by Bournemouth Coastal BID, at the World Travel Market London on 8th November. The app which is set to be unveiled to the public on 17 November aims to attract more visitors to Bournemouth’s Coastal areas over the festive period with an interactive, Christmas themed augmented reality treasure hunt.

Chris Elson, Client Development Manager at Diverse Interactive revealed the app to the public for the first time at the leading global event for the travel industry as part of an expert talk on ‘The Era of Intelligent Tech in Travel’. The app was demonstrated as a “local” example of how smartphone AR technology is being used to enhance the world around us.

Chris Elson said: “We’re really excited to partner with Bournemouth Coastal BID on the development of their augmented reality app experience and work with such a progressive bunch of thinkers. We’ve already seen how phenomenally popular augmented reality character treasure hunts have been, so there’s no doubt that this is going to be a huge seasonal success for the local area. We are looking forward to unveiling the app officially to the public later this month.”

The app called ‘Go Bournemouth Coast’ will be released at the end of November with a celebration event taking place on the 9th December in Southbourne’s Fisherman’s Walk.

Stefan Krause, Coastal BID Manager, said: “We cannot wait to unveil this app to the world. The app is designed to encourage the public to explore Bournemouth’s Coastal areas this coming festive period. Merging the real world with the digital world there will be fun games, prizes and incentives for visitors to pop into our many fantastic businesses and retailers and discover more of Bournemouth through the app.”


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