No matter the size of your retail outlet, and to some degree your budget, there is a digital signage solution for most businesses allowing dynamic, visually stunning and up to the minute content to be displayed to potential customers. Coupled with the right technology and devices, this can all be managed in the cloud! Howzat!
If you still need convincing, then here are my top reasons for taking the plunge into the digital world.
Eye Catching Displays
How amazing would it be to tailor your message to your audience on a daily/weekly or monthly basis without having to reinvent the wheel (and reprint….and reprint…)? How great would it be to react to something and get that message out to your customers within the hour? It’s all doable with a digital signage display backed up with a content management system you run yourself, or, have remotely managed for you.
Digital signage solutions enable you to get creative (and if creativity isn’t your thing, you can work within templates instead). They are eye catching and dynamic incorporating scrolling images or video and audio with your messages, your branding targeted to your unique audience. You can even get interactive with your customers by using a touchscreen system – enabling your whole catalogue of products to be available in store.
Content in the Cloud
Digital media has enabled marketing collateral to assume formats beyond printed material. With the right tech in place, your can get all your content directly from the cloud. Use templates or don’t, that’s up to you, but you can instantly update text, images and videos in different modules. If you’re a multi site business then co-ordinating your digital signage across the estate is straightforward and assures your brand standards are in place and up to date in every site.
It’s an Investment that will Pay off in the Long Run
OK, so installing a system doesn’t come cheap, but in the long run, there are savings to be made not only in printed material, but in the human and distribution cost as well.
Better Opportunity for Brand Awareness
With the right placement of your digital signage you have the opportunity to directly influence your customers with a strong and consistent brand message. Multiple messages conveyed in an attention grabbing way will go a long way to educating your customers about your offering.
Impulse Buying
“Research findings suggest that emotions and feelings play a decisive role in purchasing, triggered by seeing the product or upon exposure to a well crafted promotional message.” (Source Wikipedia)
Seeing your sales increase is the ultimate goal here and digital signage could certainly help deliver that by providing strong visual merchandising messages throughout your store, tempting shoppers to buy.
Moving to digital signage could be a game changer. Engaging with your customers using digital signage allows you to react quickly and confidently with a quality, branded message designed to compel the viewer into action.
I’ve put together some of our favourite retail digital design projects on our website – check out the case studies page here.
For more information contact Sanjay Saini: info@quadvision.co.uk