Wimborne BID is calling on local businesses and community organisations to get involved in Discover Wimborne 2026, as the much‑loved festival celebrates its tenth anniversary this April.
For a decade, Discover Wimborne has become a proven platform for businesses of all sizes to raise their profile, attract new customers and be part of something that brings the whole town together. Last year’s festival featured nearly 200 events, with activities taking place every day throughout April.
From in‑store demonstrations, workshops and tastings to talks, exhibitions and behind‑the‑scenes experiences, Discover Wimborne provides businesses with the opportunity to showcase what makes them unique, often with low‑cost or free events that encourage footfall and engagement.
Fiona Pawsey, Chair of Wimborne BID, said: “Discover Wimborne has grown into one of our most successful and inclusive BID initiatives. Doorstep visitors are just as important as tourists, and this festival helps businesses connect with both. It’s about visibility, creativity and reminding people just how much Wimborne has to offer.”
Tammy Sleet, BID Manager, added: “The reason Discover Wimborne has stood the test of time is because businesses see the value of taking part. Whether you’re a retailer, hospitality venue, service provider or community group, there’s a way to get involved that suits you – and the BID team is here to help at every stage.”
Local businesses consistently report benefits from participation, including new customer connections, stronger brand awareness and repeat visits. Daniel Lee, owner of Present Company and Card Gallery, said: “Being part of Discover Wimborne allows us to shout about what we do in a way we couldn’t achieve on our own. Running small events during the festival helps us engage with new audiences while strengthening relationships with existing customers.”
Sarah Wise, Director of Fairground said: “The volunteers at the Fair Ground shop really enjoy taking part in Discover Wimborne – it enables us to host events and activities for the community.”
Discover Wimborne 2026 will also benefit from added momentum, aligning with Town of Culture 2026 and welcoming new festival elements, including Wimborne’s first‑ever Sports Festival, alongside popular favourites such as guided tours, trails, workshops and anniversary celebrations across the town.
All participating events are promoted through a free printed festival guide, online listings at www.wimborne.info and BID marketing, social media and PR activity
Businesses and community organisations planning any kind of event in April are encouraged to take part. Free advice, practical support and ideas are available from the Wimborne BID team to help participants shape activities that work for their business.
To be included in Discover Wimborne 2026, or to discuss ideas and support, contact Tammy Sleet at office@wimborne.info no later than 27th February.