Does Your Business Need to Exhibit? Here Are the Top 5 Reasons Why You Should

Reasons Why You Should

If your company sells a product or a service, then there is a limit to how much success you can have with just online marketing and typical advertising. Exhibiting, on the other hand, offers your business unique benefits that no other form of marketing can match.

Not sure if your business needs to exhibit? Your local leading exhibition company, based in Poole, Dorset, Quadrant2Design have put together a list of the 5 main reasons why exhibitions should be on your radar . . .

  1. Connect With Clients on a Human Level

Face-to-face meetings establish more trust and credibility than other forms of communication. What is more, unlike pushier forms of outbound marketing like email campaigns or cold calling, visitors to exhibitions are people who have turned up to learn about the services or products your business has to offer.

  1. Generate Lucrative Leads and Close Sales

Did you know that over 83% of visitors to an exhibition have buying authority and 79% use these events to make big purchase decisions about their business?

 

As an exhibition event means you get to sell directly to receptive decision-makers, the scale of lead-generating openings provided by exhibiting cannot be underestimated.

  1. Check Out Your Competition

Exhibitions are the places where businesses will launch their new products or try out new ideas.

This lets you see first-hand how your rival’s new ideas go down with the crowd in the hall and will help you decide if this is something you want your business to do or avoid.

  1. Brand Awareness

An exhibition is one of the few places where you can operate on a level playing field with your larger competitors. This means they are the perfect place to establish your brand and strengthen your business’s position in your industry.

Down at Quadrant2Design HQ in Poole, Dorset, we have developed a whole range of eye-catching design features for exhibition stands. And as these features are unique to us, you can be confident your exhibition will stand apart from your competition.

  1. Build New Business Relationships

Simply being able to network with your industry peers means you are opening yourself up to invaluable business possibilities. According to an SME survey, over 71% of SMEs have gained business through face-to-face networking at an exhibition.

At Quadrant2Design, we have created over 10,000 eye-catching stands for businesses of every size and industry. We pride ourselves on having some of the most rigorous quality control checks in the exhibition world by doing everything in-house and pre-building every stand before it leaves our Poole HQ.

If you’re thinking of exhibiting your business, then come and visit us at our showroom for a chat to discuss your exhibiting options. You can find us just around the corner from Tower Park, Poole at H3 on Vantage Way.

As a leading exhibition company for 20 years, we know exactly what it takes to ensure your exhibition is a success.

Looking forward to seeing you soon!

 

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