The Lucid Group, based in Birmingham, became the latest organisation to be accredited in using Motivational Maps. Lucid help clients in areas such as change management, strategic planning, marketing & sales improvement

‘Motivational Maps’are unique in their simplicity, application and usefulness, identifying and measuring motivation and enabling employee engagement. Aspirin Business are one of only seven Senior Practitioners in the world and work closely with the Dorset based creator of Motivational Maps, James Sale, on further development of Mapping tools

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Steff Langford Brown of The Lucid Group was full of praise for the Aspirin accreditation. She said“Using Motivational Maps, we are able to add extra depth to client profiling, offering them an invaluable tool to enhance Team and Individual Development.  We chose the 1-2-1 Accreditation option, which enabled us to really focus on how we’d use Motivational Maps within our business.”

Sue Brade-Waring, MD of Aspirin Business added,“The Lucid Group were already very knowledgeable in motivation and using psychometric profiling to facilitate change. Becoming Accredited Motivational Map Practitioners enables them to incorporate a world-class transformational tool, alongside the latest thinking in motivation, into their programs.”

Aspirin Business network of clients across the UK also includes Aster Property, Darren Northeast PR, Diverse Abilities, John Lewis, Shire Leasing, Volsen, Waitrose & many more.