Embedding Culture, Supporting Women, Supporting Diversity

This season AFC Bournemouth has adapted its EDI strategy in an effort to create more impact around its work within this area. The aim is to allow more time for the business to review and amend policy, create sustainable and meaningful partnerships and work with its supporter groups to better understand how we can improve the experience of AFC Bournemouth for women. 
The season long themes are based on areas of underrepresentation, when we compare our diversity data to that of our local community. The overall goal is to create a more inclusive and diverse club that is representative of our local community. 
This year’s season long EDI theme has been focused on celebrating women, and we have had a number of engagements from across our organisation which have helped up to highlight this message;

  • Campaigns around women’s safety and violence against women and girls have allowed us to use the power of football to create change within our society. 
  • Partnerships with key external stakeholders such BCP Council, Dorset Police and Bournemouth university have allowed us to expand the year long theme into our local community. The partnerships have created a platform for us to host sexism and misogyny workshops, VAWG training and create more opportunities for girls to play football. 
  • Internally, we have delivered a number of workshops and training sessions around VAWG, sexism and misogyny, taken a deeper look into our workforce and recruitment diversity data and reviewed HR and recruitment policies based on our findings. 

AFC Bournemouth is committed to equality, diversity and inclusion in everything we do and will continue to work towards creating a more inclusive and diverse stadium, workforce and club. 
www.afcb.co.uk

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