Enhanced evolve brand position and website with Fireworx
Posted on: 06/02/2020
Enhanced have been established for over 25 years as the go-to business for companies who are looking for help in reaching their growth potential through better IT solutions.
From their head office in Poole, Enhanced work with a large number of leading businesses across the UK.They deliver Microsoft IT systems and services and implement core changes helping maximise the productivity and financial benefits brought by improved technological solutions. This is backed by award winning support to deliver a personalised service, with a committed and friendly technical team.
With their own ambitious growth plans, Enhanced turned to local full service agency Fireworx, to help support the next exciting phase of their strategic business plans. Fireworx who are ranked in the Drums Top 10 Independent Creative Agencies, are known for their unique methodology know as ‘Disruptive Thinking’, with visually impactful creative and value proposition-backed approach that focuses on why customers should choose one brand over another. Fireworx were selected as the ideal partner to help develop the Enhanced brand positioning, whilst also reviewing the marketing strategy and overarching digital approach aligned to the future direction of the business.
The new look brand and approach is centered around 2 core values that embody everything Enhanced stands for. A leading technical knowhow which helps businesses benefit from the full potential of technology, and secondly their award winning customer centric dedication that puts clients at the centre of everything they do.
Along with the bold new style, the messaging has also become more focused on the values Enhanced stands for and the benefits they provide to customers, reflecting the ambition, focus and trust that is fundamental to the businesses they support every day.
As part of a planned marketing schedule, Enhanced has just launched a new look website with a revised structure, user experience, breaking down services into features and benefits with simplified language and an intuitive interface. Other activity planned includes supporting local publications, online advertising, social media, email marketing, direct mail and a series of events throughout the year.
“From the very first brand workshop with Simon White, Enhanced CEO, and the wider team the passion and dedication from Enhanced was very apparent. Clearly having run a successful business for the past 25 years it’s been an exciting journey to help them evolve the brand and reflect the values and direction for the business into 2020 and beyond. Between our team and Enhanced’s it’s been a collaboration that is based on embracing new and different ideas to communicate the value proposition and we’re all over the moon with the new look brand identity. Both myself and my team are looking forward to supporting Enhanced with their continued success.” – Daniel Smith, Fireworx Managing Director.
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