Webinar: Creating an Export Strategy

Event Details

Date: Thursday 17th July
Time: 10.00am-11.00am
Duration: 1 hour
Delivery: Webinar
 

The need to create a plan to trade internationally is critical for every business that is or plans to, trade with another country.  It pays to map the journey to a goal, think through objectives, and consider both current and future states, against the global context.  Looking at how to ensure both visibility and credibility will enable logical trading decisions and, show how to avoid making unwise actions. 

This webinar will explore how leaders can develop a successful and sustainable business approach to growth in overseas markets, including how to develop a dedicated team, and reduce the risk of trading internationally. 

Developed in response to customer requests, delivered in partnership with experts, International Trade Matters.

Aimed at developing the capacity of businesses to trade internationally.

One hour long and include a presentation and 15-30 mins of Q&A.

Speaker:
Linda Middleton Jones LLB(Hons) MCIEx - Managing Director
International Trade Matters
International Marketing Strategy, Export Coach & Mentor
Linda has more than 25 years’ experience in international commerce across manufacturing, nuclear and aviation sectors from her base in South West England.
She is an accomplished professional with extensive overseas know-how. A graduate of the University of Plymouth and Universidad de Barcelona (LLB{Hons}) and a Member of the Institute of Export (MIEx(Grad)), she also has qualifications gained from both CMI & MIT Sloan in Leadership and Team building.

Most recently, she has pioneered the creation of the highly successful Global Blueprint Programme which is specifically designed for businesses preparing to begin their exporting journey or develop global markets though a unique blend of holistic business analysis and planning tools.

Linda has organised, led and participated in successful missions and welcomed delegations to the South West by facilitating introductions and networking opportunities. She has been responsible for promoting specific sector developments in Europe, Russia, the Mediterranean and Central America.

Her expertise has allows her to guide her clients towards exporting strategies covering routes to market through market research, smart procurement and contract compliance. Adept at recognising and guiding sustainable international growth she introduces continual improvement tools through the Export House methodology she developed.

As an active member of the Institute of Export Linda took the role as Chairman of the Academic Board in 2018 a role that required governance of delivery and awards for qualifications in International Trade. She is also the Export Expert for Innovate UK in the South West and is a founder member of SIITACE – the Society for Independent International Trade and Customs Experts.