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FOCUS ON HR: How to create a fantastic employment proposition

Posted on: 21/07/2021

Now is the time for businesses to evaluate their employee proposition as we transition back into the workplace post pandemic. A new report found that a third of workers could leave their job if employers do not continue to provide flexible working beyond the pandemic. Businesses now risk their employees feeling dissatisfied and in today’s competitive job market, the cost of this in recruitment and retention terms far outweighs the cost of employee satisfaction.

With the end of restrictions in sight, increased confidence will see a spike in employees’ changing roles. There has been a temporary shift in employee mindset during the pandemic; job security has become more valued than job satisfaction. However, employers must turn their attention to how they can retain talent when employees become confident about the security of employment, the job market and focus again on job satisfaction. Employers must prepare themselves for the fact that demand for talent is and will continue to increase rapidly in the coming months, resulting in aggressive hiring and a rise in salaries.

The employer brand is the identity of a company as an employer of choice. Establishing an internal and external employer brand requires an understanding of both employee and the company’s needs and desires. Satisfying current employees as well as getting the attention of new talent is key.

Answering questions such as what the company’s strategic objectives are, what the employee’s career objectives are, why do people stay with the company and why do people leave will help to generate the Employer Value Proposition (EVP). The EVP fundamentally describes: ‘why work ‘here’ versus somewhere else?’ and is the set of unique employer offerings that are considered valuable to top talent.


If you would like support understanding or developing your EVP or have questions about your current retention or attraction plans, please get in touch with a member of the ViewHR team today.

Heidi Roper, Director of View HR Limited.   | 01425 205390   |


This article is featured in the July edition of the Dorset Business Focus magazine. Read on the online version here.


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