Fusion WiFi, specialists in providing free social WiFi for events and specific locations, has been selected by Poole BID (Business Improvement District) as its provider of free WiFi for visitors and the residents who live and work in the Town.
Poole BID is one of 270 Business Improvement Districts across the UK which bring businesses together in partnership to invest in, improve and enhance the areas they in which they work.
Located in a unique part of the country, Poole BID can capitalise on its heritage, coastline and central location for visitors to Dorset, building a full programme of events to attract visitors to the town over the next five years.
Fusion WiFi’s free WiFi system will enhance Poole BID’s provision of a centralised digital platform, where businesses within the District can promote themselves and their offers through Poole BID’s web site and social media channels, actively engaging with and communicating to consumers. Fusion Wi-Fi will also enable the Poole BID manager to capture visitor data and push local offers, news and events directly to their smart devices.
Adam Troman CEO of Fusion WiFi said: “Poole BID will be utilising all the features and tools of our unique Free WiFi system. Poole BID levy payers will benefit from a system which automatically markets to users, by using a built-in email system. Visitors logging on experience easy social media login (no need for lengthy online forms or forgotten passwords) and accessibility to an unlimited, high performance, legally compliant hotspot, securely hosted through our worldwide data centres.
“Meanwhile, the Poole BID manager will be able to use and manage the simple ‘plug and play’ solution and appraise its ongoing effectiveness through the availability of analytical data presented through an easy-to-read dashboard. Data export provides key data reporting including visitor statistics and number of logons. This can be used to evaluate Return on Investment and focus communications support to promote the free WiFi scheme, where needed.”
Jonathan Sibbett, Chairman of Poole BID, said: “Putting a 21st Century communications platform in place is fundamental to Poole BID’s marketing and events plan over five years and will provide invaluable online support for our events programme. Fusion WiFi has demonstrated how its system allows us to engage new and existing visitors to the Town, as well as those who already live and work here.”
“Fusion WiFi has demonstrated how its system allows us to engage new and existing visitors to the Town, as well as those who already live and work here. We are delighted to be working with Fusion WiFi, which has a proven track record for the provision of free WiFi solutions to a number of high profile events and locations.”