Private medical insurer Health-on-Line has today launched their new product, Business Protect, for the SME market.
Business Protect offers a greater flexibility bringing more opportunity to meet a wider range of business needs and budgets.
Businesses can now build their own health insurance packages for their employees, choosing the options relevant to them without having to add a core module they might not need. The ability to pick and mix their own plan is new to the business health insurance market and one of the first of its kind; launched in conjunction with AXA PPP healthcare.
Health-on-Line, SME Sales Manager Brendan said of the new product:
“With truly flexible cover available, I feel the launch of our Business Protect product is going to be a pivotal moment in the employee benefits market! It’s no longer about what we have available and whether that meets your needs but about building a plan that really suits your employee’s requirements; ensuring both they and your business are getting the benefits they need and deserve.
“This really is a turning point for private medical insurance. Because of the flexibility of our products, we can now provide healthcare benefits to a much wider audience, providing cover to businesses that either previously couldn’t afford it or they just couldn’t find a suitable product for their needs.
“Whether you are looking for something comprehensive to cover you from beginning to end with our out-patient and treatment options, or are simply looking for a policy that just covers muscular skeletal issues, because your employees work in a physically demanding environment, with our Therapies package – Business Protect has it all.”
Business Protect also allows options to be bought stand alone for the first time; giving the potential to reach new SME markets with lower cost options.
Customers now have the ability to choose different cover options for different employees, depending on seniority, role or length of service.
For example, a new business could choose to purchase treatment, outpatient, therapies and travel for their business owners and directors, and additionally put in place a package for their wider workforce with Therapies and Employee Assistance Programmes.
All customers, regardless of options purchased, will be given unlimited access to the virtual GP service, Doctor @ Hand for everyone covered.
Health-on-Line is a wholly owned subsidiary of AXA PPP healthcare, which means Business Protect members benefit from 75 years of experience in health insurance.