Award-winning Heartwood Inns today announced the launch of its new guest loyalty app, 'Treats' following a successful trial. The app is designed to thank and reward guests for their continued support, offering a range of exclusive benefits, from complimentary drinks and dishes to VIP status with year-long discounts.
Available now on both the Apple and Google Play App stores, 'Treats' offers a simple, point-free rewards system. Guests earn a "Treat" for every visit where they spend £25 or more in a day. As guests collect these Treats, they unlock a tiered system of rewards.
The journey begins with a welcome offer of a complimentary drink just for downloading and registering when a full priced main is ordered. Subsequent visits unlock a variety of rewards, including free starters, desserts, mains, glasses and bottles of wine and cocktails. After collecting five Treats, members achieve VIP status, which provides a wealth of benefits, including 15% off food for up to six guests for an entire year and a birthday Lanson champagne upgrade.
Richard Ferrier, CEO of Heartwood Collection, said:
“We are incredibly excited to introduce Treats, our way of giving back to the loyal community that supports us. We wanted to create a loyalty program that is easy to use, generous and delivers the experience that our guests have come to expect when they visit a Heartwood Inn. It’s about making every visit a little more special and rewarding every visit they make with us.”
Developed in partnership with Pepper HQ, key features of the 'Treats' app include:
- No Points, Just Perks: A simple, reward-based system where every qualifying visit earns a Treat;
- Tiered Rewards: Guests progress from Bronze and Silver tiers to VIP status, with increasingly generous benefits;
- VIP Benefits: VIP members enjoy exclusive perks like 15% off food for up to six people, as well as birthday and anniversary surprises;
- Exclusive Offers: The app will deliver personalised offers and surprise rewards throughout the year; and
- Easy Redemption: Rewards are automatically added to the app after a qualifying visit, ready for redemption on the next occasion.
A limited number of Heartwood Inns participated in the initial rollout with thousands signing up in the two week trial period with the remaining sites joining the scheme on the 1st September.
Heartwood Inns is known for its warm, genuine hospitality and commitment to serving fresh, seasonal food in a welcoming, home-away-from-home atmosphere. The launch of the 'Treats' app reinforces this commitment by building a stronger, more rewarding relationship with its guests.
Sister brand, Brasserie Blanc will be launching a parallel loyalty scheme on the 1st October, replacing its previous loyalty program which was closed in 2023.
For more information or to download the app, visit heartwoodcollection.com or search for 'Treats by Heartwood Inns' on the Apple or Google Play app stores.