A new app called Snowball, developed by Dorset-based software agency b4b, is set to become the go-to app for disabled users looking for accessible restaurants, shops, and other services.
The app is the brainchild of former adult social care worker Simon Sansome, who became a wheelchair user in 2014 after sustaining a life-changing injury.
Simon says the idea for the app came about when he went out for dinner for the first time since his rehabilitation. When he arrived, there were people sitting in front of the disabled entrance and getting in caused “quite a fuss”. During the meal, he then found that the disabled toilets were only accessible via a flight of stairs. Before he became a wheelchair user, he says he’d never given accessibility much thought.
This experience prompted some research, and the app was born out of his general frustration with how hard it was to find information about venue accessibility.
“Short of looking up local guides (which might be out of date) or going on each venue’s website (time consuming), it’s not that easy to find out where is accessible in the local area. The idea behind Snowball is that all the information is in one easy place and – importantly – is compiled by other disabled users. Working in much the same way as Tripadvisor, it gives people a trustworthy source of information about venues that will be able to accommodate their needs.”
Snowball, described as a “rolling review of accessibility”, gives people the confidence to go out and enjoy themselves without worrying about accessibility issues.
Simon has been a well-respected voice within the disabled community for many years, as the founder of successful blog and Facebook page, Ability Access, as well as being one of the presenters of the hugely successful Grumpy Gits podcast.
Taylor Wilson, Project Manager at b4b, worked closely with Simon throughout the app build:
“I led the build of the app from start to finish and it’s been a career highlight for sure. This app is going to make a real difference to people’s lives, and Simon has been fantastic to work with. We spent hours bouncing ideas around and discussing how the app would look and work. When we sent him the finished prototype he called me back within minutes to say he loved it!”
During the design process, it was also important to consider the accessibility of the app itself. Taylor explains: “Our UX designer researched fonts to find the one that has consistently been named the easiest to read. We also limited the use of red and green for users who may have colour-blindness.”
Making sure the app was user-friendly was an ongoing and collaborative process between Simon and the developers, and involved plenty of testing. The end result is not only clean and easy to navigate, but also features a whole host of useful functionality.
Similar to Tripadvisor, users can view places (this includes everything from hairdressers and restaurants to shops, leisure attractions and more), post their own photos and reviews, include a rating and whether they’d return, and even add new places that aren’t already listed. They can also use the pin map feature to explore what’s available in their local area.
After a focus group researched venues in Loughborough and recorded their findings in the app – an activity which Simon has dubbed “snowballing” – it was found that a staggering 48% of places in the town were marked as inaccessible, with people “unlikely to return”. Community groups and local councils are going to start snowballing other areas, and Simon says he hopes the findings will prompt positive change.
“It’s unbelievable to me that nearly half of the places we reviewed in our focus town are unable to accommodate disabled visitors. Hopefully we can shine a light on accessibility and bring about change for good.”