The team at Workwear Pro Direct continues to expand with Tim Yorke-Dunne joining as Non-Executive Group Commercial Director. Focusing on growing the brand’s exposure locally and nationally, he will also be driving the strategic direction of the business alongside CEO Martyn Perry.
Tim spent his formative years in the south west before leaving the region to obtain a BSc Honours Degree at Oxford Brookes University. He spent a large part of his early career in business development starting on a fast-track graduate programme in Somerset. Tim progressed to manage national sales teams and developed into numerous senior commercial roles with various scale-up businesses throughout the UK.
More recently he took on the post of Managing Director to turnaround the fortunes of an established £8m business in Devon. This success then led to Tim being headhunted to deliver business transformation for a large auto-motive dealer across the South West. Tim has since established his business consultancy to help deliver successful growth and business transformation to several businesses across England.
Tim joins the team with almost 20 years experience in workwear & PPE distribution. He is excited to be joining the business prior to the official launch of a large e-commerce platform next month.
Tim said “Our vision is to provide sole traders and small to medium size businesses with an innovative website to source their branded workwear and PPE coupled with a high-quality personal service from our knowledgeable teams. We genuinely want to stand out within a competitive marketplace, and I believe our fresh brand and quality product selection will allow us to achieve this’.