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Primary Category: Insurance

Vitality is a worldwide insurer and investment protecting more than 20 million members in 27 markets worldwide. In the UK, Vitality operates as four distinct businesses: VitalityHealth, VitalityLife, VitalityCar and VitalityInvest. Vitality pioneered the 'Shared Value' insurance model, a unique approach based on the scientifically proven principles of behavioural economics. Vitality helps members take a more active role in managing their own wellness, encouraging them to develop healthy long-term habits that are good for them, good for the company and good for society.

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Marshall Point, 4 Richmond Gardens
Bournemouth, BH1 1JD


0345 279 8877


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