McKenna Townsend, a full-service PR and marketing agency with a specialist marine offering, is managing the global social media and communications for Rightboat.com, with significant results delivered.
As Europe’s second largest boating marketplace, Rightboat is now the fastest-growing platform, providing a cost-effective online advertising platform for brokers and dealers across the globe. Rightboat is redefining the boating marketplace, offering an alternative solution that addresses the challenges faced by those seeking a cost-effective and customer-centric solution.
McKenna Townsend manages Rightboat’s B2B and B2C social media platforms and spearheads the company’s PR and e-newsletters. The strategy is focused on driving relevant website traffic to the 20,000+ listings on Rightboat.com and engaging with potential trade customers through a comprehensive LinkedIn programme.
Followers on the Rightboat LinkedIn account have grown 130% since September 2023 as a result of organic social media aimed at a global broker and dealer audience, whilst consumer social media marketing on Instagram has resulted in a 140% increased reach in 2024 compared to 2023*. This is part in thanks to collaborations with boatbuilders and brands such as Scout Boats.
McKenna Townsend has also provided its branding and design expertise, completing a rebrand for Rightboat, including a new logo and promotional materials.
Sarah Townsend, Co-Founder and Managing Director of McKenna Townsend, said:
“We are delighted to be working with Rightboat and look forward to continuing our work together. We have been working closely with the team at Rightboat to leverage our sector expertise and its team’s immense reputation in the sector to drive impactful results. Rightboat is taking the market by storm, and we are pleased to be part of its exciting journey.”
Ian Atkins, Chairman of Rightboat, said:
“McKenna Townsend has quickly become an essential and reliable extension of our own team. One of the notable highlights has been Rightboat’s significant presence on LinkedIn, with encouraging feedback from brokers and industry partners. This is an essential component of our sales plans, and the LinkedIn strategy has undoubtedly contributed to our growing trade customer base.
“We are excited to continue the great work implemented so far, including fruitful collaborations with key brands in the marine industry, sharing valuable insights and top tips and promoting our dedicated, dealer-friendly online functionality.”
McKenna Townsend works with a range of international, national and regional clients across numerous sectors such as marine, franchise, retail and care. The client roster includes Sunseeker International, Yanmar, D-Marin, AkzoNobel, Williams Jet Tenders, Coeliac UK and Gong cha.
ENDS