Imagine improving your customer revenue by 15% – what would that mean for your bottom line?
Sales Development Series: 10-Week Sandler Training Programme
Transform your approach to sales with our comprehensive 10-week programme in collaboration with Sandler. Designed for business leaders and sales professionals who want to sell more effectively and confidently. In today’s competitive market, selling isn’t just about closing deals – it’s about earning trust and becoming a masterful communicator.
Why Choose This Programme?
The proven Sandler system addresses the core challenges faced by modern sales professionals and business owners. You’ll learn to find and close profitable deals, guide prospects through their buying journey, eliminate the need for discounting, and master customer success strategies that lead to account expansion.
Comprehensive Programme Structure
Your journey begins with a personalised approach to understand your unique needs. This personal approach then shapes a bespoke programme ‘of personal and business assessments, understanding of your business needs and goals, time planning and other resource requirements to maximise your benefit and RoI.’
Initial Assessment: One-to-one consultation to align the programme with your goals
Custom Roadmapping: Deep dive into your revenue strategy, examining people, processes, and purpose
Core Workshops: On completion of the assessments and receiving your custom roadmap, you’ll join likeminded business leaders for a series of four in-person interactive workshops;
- Workshop 1 Success in Sales – Building your growth mindset
- Workshop 2 Communication & Prospecting – Mastering outreach strategies
- Workshop 3 Advanced Techniques – Upfront contracts, pain discovery, and questioning strategies
- Workshop 4 Closing & Post-Sale Success – Investment discussions and presentation mastery
Free Taster Sessions
New Programme for Engineering & Manufacturing Leaders
Imagine improving your customer revenue by 15% – what would that mean for your bottom line?
Transform your approach to complex industrial sales with our comprehensive programme designed specifically for technical businesses. In today’s competitive marketplace, selling sophisticated engineering solutions and manufacturing equipment isn’t about specifications and price wars – it’s about building trusted partnerships with technical decision-makers who demand both operational excellence and commercial integrity.
Why This Programme is Essential for Technical Businesses
Industrial sales is fundamentally different. Your prospects are technically sophisticated, your sales cycles extend for months, and your solutions require significant capital investment. Traditional sales approaches fail when dealing with multi-stakeholder technical teams, detailed specification requirements, and risk-averse industrial buyers who scrutinise every detail.
The proven Sandler system addresses these unique challenges head-on. You’ll master the art of navigating complex industrial procurement processes, building credibility with technical and operational buyers, and eliminating the pressure to compete solely on price. More importantly, you’ll develop the skills to create long-term partnerships that generate repeat business, equipment upgrades, and valuable referrals across both engineering and manufacturing environments.
Comprehensive Programme Structure
Your journey begins with a personalised one-to-one consultation to understand your specific industrial sales environment. This assessment shapes a bespoke programme examining your sales team capabilities, technical sales processes, and business development objectives to maximise your return on investment.
Following your custom roadmap development, you’ll join like-minded industrial business leaders for four intensive in-person workshops covering Success in Technical Sales, Communication with Industrial Decision-Makers, Advanced Techniques for Complex Technical Sales, and Closing Industrial Partnerships. Each workshop addresses the realities of selling to engineers, production managers, operations directors, and procurement teams across technical industries.
You’ll learn to uncover real operational challenges beyond stated requirements, qualify budget and decision-making authority in complex industrial organisations, manage technical objections effectively, and present compelling ROI cases to both technical and financial decision-makers in manufacturing and engineering environments.
Investment and Next Steps
Our programmes are bespoke however in conjunction with Dorset Chamber we will provide a clear, value-based solution which will deliver measurable RoI’s and 15%-20% increase in sales revenue in year one.
The programme will include initial assessments, custom road mapping, comprehensive workshops over 2-3 months, and ongoing support materials to include online programme access.
Limited to 12 participants per programme to ensure personalised attention and maximum interaction among technical business professionals.
Transform your industrial sales approach today. Contact us for your complimentary consultation and discover how successful engineering and manufacturing companies across the Southwest are already achieving superior technical sales performance through Sandler training.
Meet Your Trainer – Roger Williams
Managing Director & Sales Leadership Expert
With over 35 years of business and sales leadership experience, Roger Williams brings a wealth of knowledge to the Sandler Training programme. As a seasoned expert in building and developing high-performing sales teams, Roger has transformed countless organisations through his strategic approach to sales leadership and development.
Having worked with local, regional, and global organisations, Roger possesses a unique understanding of diverse business cultures and communication styles. His expertise spans multiple industries, with particular depth in manufacturing, engineering, and technology sectors, while also encompassing marketing, recruitment, financial services, and professional services.
Roger’s approach goes beyond traditional sales training – he focuses on creating sustainable, systematic changes that drive measurable results. His clients consistently achieve remarkable growth, with performance improvements often exceeding 300-500% over time. What sets Roger apart is his deep understanding of sales psychology and team dynamics, enabling him to transform challenging sales personalities into business powerhouses.
As a certified Sandler trainer, Roger is passionate about helping organisations transition from product focused to sales led operations, implementing proven methodologies that build trust and create lasting customer relationships. His commitment to long-term reinforcement training ensures that new skills become ingrained habits, delivering sustainable results for businesses ready to transform their sales approach.
Does it Work?
Here is some feedback from others in the Dorset business community on their experience of Sandler…
“I’ve found the insights gained from Sandler invaluable, both for my personal sales approach and also for helping improve our company-wide processes here at Intergage.”
Nicky Bedwell, Business Development, Intergage
“I have no hesitation in recommending Sandler to anyone who wants to grow their business through better sales and driving customer success.”
Justin Cohen, Head of Commercial, Actisense
“My experience with Sandler Training has been nothing short of exceptional. This personalised approach has been pivotal in boosting my confidence and driving tangible success in my professional endeavours.”
Simon Wheeler, Business Development Director, Sapphire FX
