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The Dorset Business Awards (DBA) 2018 was a resounding success. Dorset Chamber brought in new brand communications partner Global for a fresh approach to create an emotive live brand experience. We speak to Darren Mooney, Creative Director at Global about their involvement.

This was the first time you have worked with the DBA’s, how did you tackle the brief?

Dorset Chamber were very clear as to what they wanted to achieve this year, they wanted to create an emotive visual experience across the awards programme. Global’s ethos is to “adventure” which is why we took them out of their comfort zone, got creative and took risks. This was key to our collaboration, as we felt compelled to push their creative boundaries at all points.

When we were asked to support the awards, we knew that it was the biggest business event in the region, its scale and production are comparable to the sort of events that you would be attending in London. It was therefore essential for us to deliver a truly immersive experience for the Dorset business community that echoed that of world class concert.  A visual spectacle that would be remembered for a long time to come.

 

Darren Mooney

 

How important was it to get the key messaging right?

The awards are about businesses and businesses are about the people within them, Stuart Dixon asked us to create a concept that captured the key message ‘Together We Succeed’. It was critical that this message was heard, the awards were inclusive and that notable businesses were recognised with their success stories seen.

The tone of voice of the DBA’s was also critical. If a brand suddenly deviates and communicates as anyone else, they would become unauthentic and unbelievable as a brand. It was therefore vital for the Dorset Chamber to stick to their values, message and tone of voice in all  communication: especially at the DBA’s where you are literally face to face with your audience.

To highlight that we are stronger working together than in isolation is an important message that had to be re-enforced at every touch point and very poignant during the current political climate. We didn’t just have to make a great first impression, but a lasting impression to continue the conversation beyond the event.

What was your approach in delivering this brand experience?

The overall audience is huge so it’s crucial that we delivered a brand experience of the highest quality for all concerned. Our aim was to stir genuine positive feelings about the awards. These emotions are directly associated with a brand so they play a vital part in shaping the conversation. If we execute this right the brand gets amplified further. It was essential that what we created felt real and genuine, organic and relevant to the Dorset business community. Our strategy was to ensure we put the finalists and guests at the centre of the event. The visuals we created put faces to the names of the finalists, telling their real stories. This was key to inspire and resonate with the audience.

Our collaboration with Brighter Productions was also essential. This is because we had to have a clear understanding of what assets they required for the event. Once they had put all our creative together for the production, it was seamless and as you would expect they gave us a first-class production.

DBA 2018

What is your takeaways from the whole experience?

We keep getting contacted a lot about the Dorset Business Awards and there is no doubt that this project has been good for our profile and our business. We are hearing a lot of people say that it was the personal nature of the awards they loved this year, so we are extremely proud of what we have achieved and enjoyed the collaboration with Dorset Chamber. The awards are important to us and Dorset. To have such an event, showcasing our business community to the rest of the UK is something we shouldn’t underestimate.

Global are a full service creative brand communications agency base in Bournemouth. www.discoverglobal.co.uk  T/ 01202 727070

SPONSORS and judges of this year’s Dorset Business Awards have chosen the finalists.

More than 30 judges have analysed all award entries in detail over the last month and scored them based on each specific award’s criteria, before compiling a list of 36 local businesses that stood out from the crowd.

The finalists are scattered across the county including Evershot, Ringwood, Sturminster Newton, Bournemouth and Wareham.

The Meet the Finalists drinks reception sponsored by PKF Francis Clark will be held on Monday November 6 at the Italian Villa in Poole, and will bring together finalists and award sponsors to celebrate business achievement in Dorset. The winners of each award will then be announced at the gala dinner awards ceremony at the BIC on Thursday, November 23rd.

 

Organised by the Dorset Chamber of Commerce and Industry in association with the Daily Echo and Dorset Echo, and backed by Wave 105, the awards evening will begin with a drinks reception sponsored by Seventa Events. This is followed by a three-course dinner before the awards presentation begins.

Nuffield Health Bournemouth Hospital will be the entertainment sponsor for the evening, and Brighter Productions has come on board for the third year running as production sponsor of the awards.

 

The 2017 finalists are (in alphabetical order):

Business Leader of the Year Award (Sponsors: Dorset Chamber of Commerce and Industry and Pure Networking): Phil Whitehurst – Actisense, Poole; Rosie Wallace – Marsham Court Hotel, Bournemouth; Warren Munson – Inspire Professional Services, Poole.

Brand of the Year Award (RT Brand Communications): Muc-off, Poole; Organix, Bournemouth; The Pig on the Beach, Studland.

Creative and Digital Impact Award (Liz Lean PR and Dorset Local Enterprise Partnership): Cold Banana Studio, Bournemouth; Fireworx, Bournemouth; Strange, Bournemouth.

UK Health Insurance Investing in Dorset Award: A-One Insurance Group, Ringwood; Signature Catering Group Limited, Ringwood; Summer Lodge Country House Hotel, Evershot.

Lester Aldridge and Santander Company of the Year Award: Actisense, Poole; BHLive, Bournemouth; Testlink, Poole.

PKF Francis Clark Family Business Award: Harts of Stur, Sturminster Newton; Marsham Court Hotel, Bournemouth; Superior, Wimborne.

Outstanding Contribution to Apprenticeships Award (Sunseeker International): Atlas Elektronik UK, Dorchester; Cobham plc, Wimborne; Redweb, Bournemouth

Outstanding Customer Service Award (Beales Gourmet at The Italian Villa and Luxurycare): Anytech Solutions, Poole; Hallmark Hotel Bournemouth Carlton; Summer Lodge Country House Hotel, Evershot.

Retail and Leisure Experience Award (Dolphin Shopping Centre): Delfino Lounge, Poole; Forum Jewellers, Broadstone; The MacGuffin Project, Bournemouth.

Team of the Year Award (TeamJobs): Greenwood Campbell, Bournemouth; Inspire Professional Services , Poole; Siemens, Poole.

Young Chamber Award (Blue Sky Financial Planning): Atlas Elektronik UK, Dorchester; Biotrack Ltd, Wareham; LoveLove Films, Bournemouth.

UK Exporter of the Year Award (REIDSteel): Actisense, Poole; Aeronautical & General Instruments Limited (AGI), Poole; Trimetals Limited, Blandford Forum.

 

Stuart Dixon, head of marketing and communications and organiser of the awards from Dorset Chamber of Commerce and Industry, said: ‘‘With a diverse range of high calibre companies with BH or DT postcodes entering, 2017 has been a great year so far for the Dorset Business Awards.

The record number of entries which we’ve received highlights how significant and important the awards remain to be for the business community as a whole.

‘‘We always strive to build on what was achieved in previous years and aim each year for the awards to be better than the last. The Dorset Business Awards provide a great opportunity to recognise business excellence, to inspire others and to gain public acknowledgement for the work achieved by firms and their employees.

We thank everyone that has taken the time to enter the awards and look forward to celebrating Dorset’s business achievement at the gala dinner awards ceremony in November.”

 

Businesses can entertain their VIPs or reward their teams by attending the event. There is also the opportunity to network with more than 700 achievers and inspirational figures from Dorset.
Tickets purchased for the black tie Awards Gala Dinner cost £85 + VAT (Chamber members), £95 + VAT (non-Chamber members), £800 + VAT for a table of 10 (Chamber members) or £900 + VAT (non-Chamber members).
Companies interested in purchasing a ticket, table or finding out about any sponsorship opportunities for 2017, should contact Dorset Chamber of Commerce and Industry on 01202 714800.