Whilst you can absolutely create or review your brand strategy at any time of year, there is also something poignant about setting aside time to revisit it in the Autumn.
‘There is a time for everything and a season for every activity…’ Ecclesiastes 3
The gentle hazy long days of summer are gradually subsiding into the early morning mists of Autumn with chilly starts and spectacular fiery sunsets. This time of year sees the leaves of the trees transform to an amazing show of colours, whilst structural, elegant seed heads in their final foray for the year announce the time for bedding down, in preparation to rejuvenate next year. So, Autumn provides a natural time for hunkering down for some self care, time to reflect and reset:
- your purpose
- how you are doing
- what you want to achieve
- what brightens your day
- and what legacy you want to create
Dedicating this time focusing on your life in your brand (aligning your work life and home life), presents a holistic view so that you can identify:
- the good things, the fruits and seeds produced – what’s working really well (and how can you preserve those)
- what needs nurturing more – are there other opportunities, what could you do differently
- what needs weeding out – take stock and review (remember you can always revisit past ideas at later date, sometimes it can be that the timing simply wasn’t right)
- where to focus your energy
to ensure you are living out your brand and retelling your story.
These are all elements that are encompassed within your personal brand strategy; exploring, reviewing, identifying and designing the solution as to how all those different pieces fit together so that everything is aligned and authentic to you.
Why brand strategy makes a difference:
In a nut-shell, it enables you to create the world you want to see.
It does this by providing you with your north star to filter all decisions through for your business, processes and opportunities. As well as content themes and how you communicate. It is ‘who’ your brand is, as an entity.
Your brand strategy supports and directs you and your team by helping you:
- question the different choices available so that you ensure the one you take fully aligns with your values and takes you another step closer to your vision
- keep a consistent brand experience and identity
- evolve your brand and business over time; you can look back at everything documented so far, celebrate your achievements, see where more work is needed, look to your next chapter
Everything is connected and aligned with your values from the roots up, with your purpose running through your core, branching out into everything that you say and do.
It’s time to inspire and create the world you want to see.