With nearly 500 Marketing vacancies advertised across Dorset and Hampshire on Indeed within the last four weeks, consistent and professional Marketing has again come to the forefront of a business strategy and growth.
More attention is now being put into online sales and promotion and it is now the time to invest in your marketing team, and to be on the forefront of this trend. As a growing sector of specialist skills and often underappreciated the right marketing professional can be an invaluable asset to your business. No longer should it be seen as a “non” money making division and more viewed as a secret weapon to growth and sales.
If you are in two minds whether you need to employ a full-time marketing person then you most definitely do. Which business doesn’t want to be the top of a google search and be that name that everyone remembers? With the correct skills a marketer can save you money and ensure that your marketing budget is utilised correctly. If you are unsure where to start in employing the correct person then I would suggest seeking out a candidate that has a wide skill set, who has proven experience within SEO, PPC and digital optimisation with examples of strategies they have put in place and existing campaigns. They will then be able to advise, make immediate changes and boost your sales strategy.
In summery if you are deliberating or want to boost your business now is the time to invest and take advantage. If you are unsure of where to start or what would be best, then please contact Ross who heads up our Digital & Marketing Division based in Southampton.
Ross Aubin – Branch Manager of Mploy Southampton and Digital & Marketing Specialist
ross@mploystaff.com
This article is featured in the March issue of the Dorset Business Focus magazine. Read on the online version here.