McKenna Townsend (MT), a leading full-service PR, social media, and marketing agency with a specialist marine offering, has been appointed by YANMAR Marine International (YMI) to provide global PR, social media and marketing services.
YMI continues to expand its range of products, services and expertise to deliver total solutions as an engine and equipment manufacturer. Headquartered in the Netherlands, YMI is driven to create innovative, environmentally responsible marine propulsion solutions through the exploration and progression of advanced technologies. With sustainability at its heart, the YMI mission is to meet the evolving needs of its customers as a trusted partner, supplying cutting-edge products and systems which enhance customer experiences. It continues to grow its exceptionally strong network, with over 2,000 dealers worldwide, providing quick and reliable support in over 130 countries.
YMI is incorporated within YANMAR’s global operations, a privately-owned company that was founded in Osaka, Japan in 1912, and is renowned for its pioneering spirit and commitment to benefit mankind. YANMAR is a global innovator in a wide range of industrial equipment, from small and large engines, agricultural machinery and facilities, construction equipment, energy systems and marine, to machine tools, and components.
Matthew McKenna, Co-Founder and Managing Director of McKenna Townsend, said: “We are delighted to have been chosen by YANMAR Marine International to provide global PR, social media and marketing services, working closely with the YMI marketing team to leverage our in-depth sector expertise and drive impactful results for the brand. This win further strengthens our position as the leading marine agency in the sector.”
Floris Lettinga, Director of Sales and Marketing, YANMAR Marine International, said: “It is an exciting time for YMI, as we further develop our market-leading position with new innovations and technology in the recreational marine sector. We are delighted to have appointed McKenna Townsend, a strategic, integrated agency partner that can help us achieve our marketing and business objectives. We look forward to working closely with McKenna Townsend to take our brand to even greater heights.”
McKenna Townsend works with a number of international, national and regional clients across numerous sectors such as marine, franchise, retail, care, and not for profit, with clients including, Sunseeker International,
Yamaha, Dometic, MarineMax, Aquila Yachts, D-Marin, AkzoNobel, Williams Jet Tenders, Coeliac UK and Gong cha.
For more information about McKenna Townsend and its services, visit www.mckennatownsend.com