Leading cyber security business C3IA Solutions is helping take the strain of army sports by sponsoring a tug of war team.
The 11th (Royal School of Signals) Signal Regiment is the latest military sporting group to secure the backing of the company that is headquartered in Poole, Dorset.
Based at Blandford Camp, the tug of war team is highly successful and competes across the country in military and civilian competitions.
Led by the aptly-named Corporal Pain, the team now attends competitions attired in new kits with C3IA Solutions’ logo emblazoned across them.
The plucky pullers have been to Highland Games in Scotland as well as other prestigious tug of war events.
Two of their new recruits, Signallers Nial Lewis and Elise Kalaher, have represented England under 18s.
Corporal Dan Pain said: “Sponsorship is crucial and we are extremely grateful to be able to rope in C3IA Solutions.
“It enables us to wear branded kit and tracksuits so when we arrive at competitions we look the part.
“It also encourages the younger guys to try tug of war and join one of our teams; we have both men and women’s sections.
“It is a great sport that requires technique and teamwork; quite literally everybody has to pull together.”
Matt Horan said: “Myself and Keith Parsons who set up C3IA Solutions a decade ago are former Signallers and we want to put something back.
“We have sponsored a variety of Signals sports teams and when the request came from the tug of war team we were pleased to help. We have agreed a three year sponsorship deal.
“It allows them to be able to compete and have the right kit and it means our brand is seen wherever they compete and train.”