Frettens launch new website
Posted on: 03/06/2021
It has been six years since we last re-built our website. It was a time of change at the firm and we had just re-branded from a navy fountain pen logo to our current bright pink one.
A lot more has changed in the six years since, as Managing Partner Matt Fretten explains:
“We’ve almost doubled in size, we’ve opened two new offices, and we have welcomed a whole host of new faces into the team.
Our client base has changed, and while we still offer the same bright, personal service to individuals, we also now serve a lot of larger commercial clients.
We have grown up, and the site aims to reflect that.”
So, what has changed on the new site?
It is faster
Especially on mobile devices. It has been designed ‘mobile first’ and built in a way that enables pages to load more quickly.
It is easier to read
Fonts, colours and contrasts have been set so that the text is easy to read on all screen sizes.
It is easier to find your way around
Brand new custom-designed menus on both desktops and mobile devices make it easier to find your way around. The search function on the homepage and shortcuts to our most popular pages should mean you can find what you need, faster.
Our people are at the front and centre
We are a people business, so it is fitting that our people are at the heart of our site. Our team are often praised by our clients for their bright and approachable nature – we feel that the photography captures that.
It’s more grown up
We’ve grown a lot as a firm in the last six years, the site aims to reflect that.
…and what has stayed the same?
It’s still bright
The logo is still pink (though there is a little less pink text), and the design and imagery are still bright – we wouldn’t have it any other way.
The same useful content is still there
You can still search and read our historic articles, webinars and videos in our new media centre.
Bright, modern and accessible
Marketing Manager Lewis Barr:
“Law has become more accessible, and so have we.
The way people find legal services and interact with law firms has changed fundamentally. People are used to being able to find answers online, then speak directly with experts when they need them.
We publish dozens of articles, videos and webinar recordings every month. We talk about a huge variety of useful and interesting topics, in plain English. This all attracts visitors and clients from all over the country.
In 2015, our website had less than 2,000 visitors each month. It now has over 30,000.
The new website is designed to be easier to read, easier to navigate, and easier to use on mobile devices. In short, it is faster and a lot more slick.
It has been designed to reflect what we are like as a law firm – modern, bright, and accessible.”
A few thankyous
We worked with Conscious Solutions for the redesign. They specialise in web design and marketing for law firms, we have a long-standing relationship with them and they know us well. They have been excellent throughout the entire design and build process.
Justin Smith, at Orbital is responsible for the wonderful photography and we couldn’t recommend him highly enough.
Jenny Williams and Cameron Hearn in the marketing team have worked tirelessly on the build, updating and checking almost 900 pages of content.
Take a look for yourself
You can view our new website in all its glory, by clicking here.
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