Ringwood based IT Software Solutions company, KFA Connect Ltd, has been praised for providing a stress free website to boost online sales for Unicol Engineering, the UK’s industry leading company in the production of AV mounts and furniture.
Unicol’s Managing Director David Jopling says that the new website, replacing one created just 3 years ago, was essential as over 16% of the company’s sales are now generated through online transactions.
“Our old website was not as easy to use or for us to update in comparison to other sites we had seen. With an inventory of over 6,000 products, we needed a system that allowed both new and regular customers within the audio visual industry to be able to simply and efficiently order the equipment they required.” said David Jopling.
His team turned to a KFA Connect Ltd, in part because they talked like “humans and not geeky IT people”, although Richard Austin, Business Development Director admits that they are “bilingual in geek speak” when needed.
“Whoever our clients are, they don’t need to understand how a Magento eCommerce system actually works, it’s more important that they know it will do what is required to encourage and secure a product sale in a way that is efficient for both the buyer and the product vendor,” said Richard Austin. “If that is not achieved, all the pretty imagery and marketing won’t help to encourage more sales in a competitive environment.”
The brief to KFA Connect was focused on the need for the Oxford based Unicol team to be able to reduce the complexity of data manipulation on the unique product range so that even products manufactured for one-off installations could be made available to others who may want to use the universal, dedicated or custom mounting solutions.
“Out of date IT systems, including websites, can be impactful for both the company and the user. It’s important to have a less-click, less-hassle website that makes our customers lives easier – after all, we’re here to support them!” said David Jopling. “Many of our online orders are made in the evening, so we wanted a tool that provides our customers with everything they need when they can’t pick up the phone – allowing them go to bed content knowing that they’ve ordered the right solutions from the right supplier!”
For additional information visit www.kfa.co.uk or www.unicol.com