My Flyer Inserts Co. adds marketing boost to Ecommerce companies hungry for growth

The ecommerce market is expected to grow by almost $11 trillion between 2021 and 2025. Businesses came online during the COVID-19 pandemic and the global trend toward digitization surged ahead at lightning speed. Today, even as regions begin to reopen for face-to-face business, ecommerce sales are still climbing says the Shopify Report on the future of Ecommerce for 2022.

Direct marketing expert and entrepreneur Simon Rigby has thrown E commerce companies a lifeline for rapid growth with his My Flyer Insert service that is set to take ecommerce growth further with a novel twist on the inserts business.

The Brandbassadors report: The future of Ecommerce in 2021 and beyond says “An emerging trend is heavy competition in the marketplace and one of the primary goals of many ecommerce businesses is growth. One of the ways businesses may approach this goal over the next year and half is a combination of getting smarter with their marketing channels and Using their brand advocates and influencers to really do their marketing for them.”

Rigby’s My Flyer Inserts business delivers these critical success factors on three levels. Using a subscription model, businesses register with My Flyer Inserts as distributors of inserts, suppliers of inserts, or insert swappers to send their inserts – they could be flyers or even samples, to their respective clients. Crucially the service relies on the brand and customer franchise of the distributor of the inserts to get the attention and trust of the receiver of the insert or sample. Moreover, the sender can decide who the distributor of their insert will be from the list of registered members on My Flyer Inserts’ roster, selecting those with an audience of relevant need to their product offering.

Says Rigby: “It’s like a dating web site for e-commerce businesses so they can link up and swap inserts in their outgoing parcels and packets. So, a jewellery business could insert flyers in a fashion brand and vice versa.” The service is available for any size business selling any type of product.
With prevailing market conditions, a simple model that directly meets the needs of distributor, ecommerce marketeer, and the end consumer is a fit that makes an impact both on growth and marketing budget efficiency.

“After 40 years in direct marketing during which time I have tried just about every marketing strategy the most cost-effective marketing I ever did was inserts. One insert I did lifted my turnover by 20% in year one and I retained most of those customers for many years.”
With the added cachet of distributors in related sectors as influencers, ecommerce just got presented with a new and distinctive opportunity for growth in a growing and highly competitive arena.