Dorset Chamber member, Futurum Consulting, recently exhibited at its first ever expo. The award-winning digital transformation specialists greeted visitors at the Business Innovation South Expo on 15th September but, in order to maximise the opportunity, they engaged with another Dorset Chamber member, Design Pit, to create a brand image and to get the messaging right. Design Pit are a graphic design and branding agency who specialise in getting brands seen and remembered.
This collaboration saw Design Pit creating fresh, eye-catching designs that allowed Futurum Consulting to really catch the attention of visitors at the expo.
Using a consistent theme across all materials, Design Pit produced pop-up banners, a canvas print, a poster and leaflets, all of which were used to great effect on the Futurum Consulting stand.
Founder of Futurum Consulting, Andrew Longland, commented “with this being the business’ first ever exhibition, I wanted to ensure we capitalised on the opportunity, especially with this being one of the first face-to-face business events to happen for some time. Gareth Robertson at Design Pit took the time to understand what we do for our clients, how we help them and what our values are. This led to some great visuals that we used to full effect on our stand at the BIS Expo”.
This shows great evidence that collaboration between local businesses adds far more value than just finding an anonymous service provider on the internet.
As part of the Design Pit approach, a common message of how Futurum Consulting helps elevates businesses to the next level was used. This has since translated into a hashtag of #ElevateYourBusiness being used across social media posts which has increased the awareness the Futurum brand.
Speaking of the collaboration, Gareth Robertson of Design Pit said “It was fantastic for Andrew to trust us with his first foray into exhibiting with Futurum. Any expo is a big deal for a business and needs to be done well to maximise impact on the day. When Andrew approached me about this, we arranged a time to sit down and talk about Futurum as a business, the whole expo and what he wanted to get from it – not just what it would look like. After a highly productive meeting, we were ready to press ahead with our master plan! Futurum have a lovely identity and this was an opportunity to develop their ‘visual voice’ further at the BIS Expo. We are thrilled with the end result and look forward to working together again in the future”.