Home > Dorset Chamber News > Why Blog?

Why Blog?

Posted on: 29/03/2018

You may be sat there thinking, what can blogging do for me? Blogging is useful for many reasons from helping to promote your business to aiding with SEOs.

Simply writing a blog to explain about your business, a ‘how to’ or a ‘dear diary’ moment of what your business has accomplished or what events and networking meetings you have been to, can boost your brand awareness. Posting regular useful blogs such as a “how to” can help generate traffic to your website. Firstly it creates more content for your website for audiences to find, but secondly, it’s a signal to search engines that your website is active and encourages them to check your site to see what new content to list.

We hear the term SEO or Search Engine Optimisation all the time and are being told that SEOs help with our listing on search engines. The problem is, how do we fit enough SEOs in to our website content without overpowering the site? Blogs can be quite lengthy and are therefore perfect for fitting in all those keywords people use to search the internet and because of this, writing regular blogs with the right keywords will help to boost your SEO. Be sure to research your industry to find out what keywords you should be using. A great tip is to enter the search term that would be used to find you in a search engine and see what the companies who are at the top of the listings do.

By blogging, you can reach thousands of people. Some may be so interested in what you are writing about and are interested in your company they won’t be able to wait for your next blog and may make connections with you on your social media pages just to watch what you and your company does. Alongside that, by blogging you are creating content for readers to share on social media such as Facebook and LinkedIn which will help you to expose your business to new audiences.

At the same time imagine all those readers. If you consistently write useful content which can help your audience, it will help you to establish yourself as a trusted leader in your industry.

Top tips:

  1. Set distinct goals and targets, this will give you vision and determination of why you are writing.
  2. Add a blog to your current website, make this a separate section on your website and be sure to advertise on pages and sites such as The Dorset Blog Space to promote your business.
  3. Ensure your content is relevant and worth reading.
  4. Keep a diary of when to blog and keep topics relevant. If you blog the same day every week or month readers will know when to look out for your next blog and will look forward to this.
  5. Promote your blog through social media.

You may be thinking, ok I get why I should blog, but I don’t have the time. The Contemporary PA is a Virtual Assistant who can help to manage your blog and write the articles on your behalf. Also, owning The Dorset Blog Space, The Contemporary PA will post your blogs on to the community platform and promote it via the associated social media channels.

Want to find out more? Contact us thecontemporarypa@outlook.com or phone 01305 470 021.

Did you know, Dorset Chamber Members can submit news free of charge?

Submit your news

Most popular reads

Become a member

Become a Dorset Member today

Find out how

Dorset Focus Magazine

Keep your finger on the pulse

Get the latest business news in one neat package with our Dorset Focus Magazine. Read Online here

Business Training

Free Training to help businesses across Dorset provided by Dorset Chamber members

Some training opportunities are open to non-members

Find out more

Business Partners